On July 8, 2025, clean fragrance brand Skylar announced the appointment of Lea Kateb as the brand’s new chief creative officer and “refounder.” In this role, Kateb will embed herself in the company and help lead the brand’s evolution, from scent development and storytelling to brand vision and partnerships.
Leah Kateb first rose to prominence on Peacock’s Love Island USA. She began working with Skylar after spotlighting the brand’s Vanilla Sky fragrance in her viral shower routine video. She has already been working with the brand for a full refresh to create a “more sophisticated and expressive” brand identity.
“Vanilla Sky by Skylar was my secret weapon: warm, cozy, a little flirty,” Kateb said. “People always asked what I was wearing. I always knew I had a special connection to fragrance, but Skylar felt different. It felt clean, sexy and completely me. So when they called, it just made sense. Now I get to help reimagine a brand that I genuinely love, from the inside out. We’re making Skylar bold, more expressive and definitely a little hotter. This next era is personal and it’s going to smell so good.”
Ross Sklar, chief executive officer of parent company Starco Brands, added, “To know Leah is to love her. Her innate sense of style, passion for fragrance and rigorous work ethic make her an incredible match for Skylar. We couldn’t be more excited to officially welcome her to the Skylar family.”
