Revlon has announced a global fragrance licensing agreement with American sportswear brand Champion. The agreement expands Revlon's fragrance portfolio and sets the stage for the launch of Champion's first signature fragrance collection.
The upcoming fragrance line will channel Champion's heritage and modern aesthetic, offering signature scents for men and women that reflect the brand's ethos: bold, confident and unapologetically original.
The Champion fragrance collection will be available globally in 2027, with further details to be revealed in the coming months.
"Champion's strong heritage and cultural relevance make it a powerful partner for Revlon. We are excited to welcome Champion into our portfolio of brands at this crucial time for both Champion and Revlon. As we focus on appealing to the next generation, we're thrilled to bring Champion's energy into the world of fragrance, another step forward in Revlon's resurgence," say Michelle Peluso, CEO of Revlon.
This news follows a series of moves by Revlon to reinvigorate its fragrance business, including the renewal of a global licensing deal for Juicy Couture in April of 2025.
"This partnership with Revlon is a natural extension of Champion's evolution," says Jarrod Weber, global president of sports and lifestyle at Authentic Brands Group, owner of Champion. "As we expand our footprint in fashion and lifestyle, fragrance is the next frontier. And Revlon, a long-standing, trusted, and proven partner to Authentic, is uniquely positioned to help us craft a sensory experience that resonates with our global audience."
