What it is: Kristin Ess Hair by Target
Claims: The Kristin Ess Hair line features 15 products exclusive to Target. Each product is meant to help restore hair back to a healthy and voluptuous state using a strengthening complex called zip-up. The 15 products include the Depth Defining Water-Based Pomade, Dry Finish Working Texture Spray, Frizz Management Cleansing Conditioner, Hydrating Curl Defining Crème, Instant Lift Thickening Spray, Instant Lift Volumizing Mousse, Refine Signature Finishing Spray, Soft Shine Beach Wave Spray, Strand Strengthening Reconstructive Mask, Style Reviving Dry Shampoo, The One Signature Conditioner, The One Signature Shampoo, Weightless Shine Working Serum, Weightless Shine Leave-In Conditioner and Working Texture Loose Styling Powder.
Key ingredients: Chia seeds, pea protein, marine algae
Price: The Depth Defining Water-Based Pomade ($10), Dry Finish Working Texture Spray ($14), Frizz Management Cleansing Conditioner ($14), Hydrating Curl Defining Crème ($10), Instant Lift Thickening Spray ($14), Instant Lift Volumizing Mousse ($14), Refine Signature Finishing Spray ($14), Soft Shine Beach Wave Spray ($14), Strand Strengthening Reconstructive Mask ($14), Style Reviving Dry Shampoo ($14), The One Signature Conditioner ($10), The One Signature Shampoo ($10), Weightless Shine Working Serum ($14), Weightless Shine Leave-In Conditioner ($10) and Working Texture Loose Styling Powder ($10).
Where to buy: www.target.com