Just For Men has announced the launch of Control GX, a shampoo that gradually reduces gray hair permanently using a new biomimicry innovation approach. The “smart shampoo” mimics the way universal pigment is held within a strand of hair to create natural hair color for every natural shade of hair except red.
This process eliminates the need for shade selection—one product works for all men.
Control GX gradually restores pigment to gray hairs that have no pigment by releasing a tiny amount of pigment with each shampoo, so over time the consumer can choose how often he uses Control GX to achieve the amount of gray reduction he wants. This process eliminates the need for shade selection—one product works for all men.
“Control GX is perfect for a guy who is looking for the easiest possible way to slowly reduce and even ultimately eliminate his gray,” says Ralph Marburger of Combe's Just For Men brand. “It easily fits into the routine of any guy who wouldn't use a traditional hair color.”
Control GX is available nationwide as a shampoo ($7.99) and 2-in-1 shampoo/conditioner ($9.99) both online and in stores.