DevaCurl has undergone a full brand revitalization, including new packaging, formulations and a new collection.
DevaCurl now offers products that speak to curl flexibility and have made these enhancements to its No-Poo cleanser and One Condition conditioner.
DevaCurl has also launched a new collection called DevaCurl CurlBond. The collection features a patented Curlbond complex that repairs broken bonds and re-coils curls from the inside-out.
All products are dermatologist co-developed, vegan, cruelty-free, and made without SLS/SLES sulfates, silicone or gluten.
The new DevaCurl products are available at DevaCurl.com and ULTA online and in-store, and Sephora.com.
Sukiana Chancy, VP of marketing at DevaCurl, said, "DevaCurl has been a staple within the curl community for decades. Consumers have trusted our products to be the center of their haircare routines no matter where they were in their curl journey. As a brand, we recognized that our consumer was evolving into flexing their curls with styles that go beyond the Wash N' Go. So, we knew it was time to evolve along with them."