Unwrapped Life is no more. The company has rebranded into NOT!CE Hair Co. to better reflect its commitment to waterless, solid hair care products and reduction of single-use plastic waste.
In addition to a new name and bold logo design, the rebrand features a new website that offers users an immersive experience, according to NOT!CE Hair Co. It includes a hair quiz to help users determine the right shampoo and conditioner bars for them and videos on how to use the products.
While the company has changed its identity and branding, NOT!CE Hair Co. remains committed to selling its solid-form hair care bars—which are activated when mixed with water. The company plans to launch new products in 2023 as part of its rebranding.
The products will also continue to be packaged in either 100% recyclable or compostable materials.
In addition, NOT!CE Hair Co. intends to maintain its partnership with Plastic Bank, a social enterprise that seeks to reduce plastic pollution in oceans by building recycling ecosystems in underdeveloped communities. For every product sold, NOT!CE Hair Co. prevents 10 plastic bottles from entering the ocean, making the company plastic negative, per the brand.
Arden Teasdale, CEO of NOT!CE Hair Co., said, “After six years, we know who we are and what we do ridiculously well, and that's hair care, plastic-free, of course. We wanted a name that conveyed our bold approach to reducing plastic waste in the hair care industry, but also supported our purpose of providing a solution for the trinity of hair care: ego, experience and Earth. Noticeable results, without the plastic waste.”