Selena Gomez's Rare Beauty Launches Blush Collection

The airy, lightweight liquid formulas are infused with color pigments and said to provide all-day wear.
The airy, lightweight liquid formulas are infused with color pigments and said to provide all-day wear.

Soft Pinch Liquid Blush is one in a collection of blushes recently added to Selena Gomez's cosmetics brand Rare Beauty, which debuted in 2020. Available in 11 colors and matte and dewy finishes, the blushes are designed to build a soft and healthy flush.

The airy, lightweight liquid formulas are infused with color pigments and provide all-day wear, the company reports. Described as "mistake-proof," the products can layer over liquid/powder formulas without disturbing makeup.

Related: Ashley Tisdale Launches Fragranced Skin Care Line and Lifestyle Website

Ingredients (Grace, Bliss and Love):  Isododecane, Silica, Dimethicone, Methyl Trimethicone, Diisostearyl Malate, Trimethylsiloxysilicate, Diphenyl Dimethicone, Mica, Cera Microcristallina/Microcrystalline Wax/Cire Microcrystalline, Silica Silylate, Disteardimonium Hectorite, C30-45 Alkyl Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Sorbitan Isostearate, Propylene Carbonate, Phenoxyethanol, Caprylyl Glycol, 1,2-Hexanediol, Propanediol, Helianthus Annuus (Sunflower) Seed Oil, Illicium Verum (Anise) Fruit Extract, Gardenia Florida Fruit Extract, Nelumbo Nucifera (Sacred Lotus) Flower Extract, Nymphaea Odorata Root Extract; may contain (+/-): Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Yellow 6 Lake (CI 15985), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Red 7 Lake (CI 15850).

Other shades available include:

  • Faith—a deep berry,
  • Joy—muted peach, 
  • Happy—cool pink, 
  • Lucky—hot pink,
  • Grateful—true red,
  • Hope—nude mauve,
  • Encourage—soft neutral pink and
  • Believe—true mauve. 



More in Brands & Products