Unilever Acquires Schmidt's Naturals

@schmidtsnaturals / via Instagram
@schmidtsnaturals / via Instagram

Unilever has announced the acquisition of Portland-based Schmidt's Naturals. 

Schmidt's Naturals started as a natural deodorant brand and now offers bar soap and toothpaste.

Kees Kruthoff, president, Unilever North America, stated, “[Schmidt’s Naturals'] focus on transparency and mission to make natural products accessible to everyone aligns closely with Unilever values and represents an exciting category expansion for our family of brands.”

Alan Jope, president, Unilever Personal Care, added, "Schmidt’s Naturals is a great strategic fit for our personal care business, allowing us to reach new consumers who prefer natural options. We look forward to utilizing our personal care leadership to extend Schmidt’s Naturals into new sales channels and geographies.”

Jaime Schmidt, founder, Schmidt's Naturals, said, "I am proud to say that as a result of our partnership with Unilever, we are better positioned than ever in our mission to make natural products accessible to all. Moreover, Unilever’s substantive actions towards creating a more sustainable and equitable future for diverse peoples across the planet further fuels the enthusiasm behind our alliance."

Terms of the transaction were not disclosed. 

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