Supergoop! has announced it received a significant minority equity investment from Encore Consumer Capital.
Other investors in Supergoop! include JMK Consumer Growth, Circle Up, Grace Beauty and Green Park and Golf.
Supergoop! president, Amanda Baldwin, said, "This is a very exciting time for Supergoop! Our new launch, Unseen Sunscreen SPF 40 which is a totally weightless, scentless, invisible, makeup priming SPF, has blown away expectations. We have the most incredible product, brand story and retail partners. Now, it’s our job to get out and tell the world about it!"
Kevin Murphy, managing director at Encore Consumer Capital, added, "It has been wonderful to watch the brand's progression and we are very excited to join the family as Supergoop! enters its next phase."