From her radiant bronze tan to her peachy nude lipsticks, Jennifer Lopez has been a beauty icon for nearly a quarter century. Now, that signature J. Lo glow will be available to the masses, as the multi-hyphenate launches a limited-edition collection with Inglot Cosmetics.
Debuting April 26, 2018, the 70-piece collection will include powders, lipsticks, eyeshadows, eyelashes and palettes. The Freedom System will allow customers to create their own unique palette with more than 300,000 combinations. Product names are inspired by Lopez’ career, with names including “Boogie Down Bronze” and “Livin’ the Highlight.”
The line will be available in Inglot stores and select Macy’s locations, as well as JenniferLopezInglot.com. Additionally, a palette inspired by Lopez’s look in the advertising campaign will be available for pre-sale starting April 17th on JenniferLopezInglot.com.
"The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course…bronzers," said Lopez. "What I think is unique and exciting is our Freedom System Palette—which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that five-piece eyeshadow kit to get the one color you really want!"
Added Inglot vice president of U.S. operations Grzegorz Inglot: "We could not have asked for a better partner than Jennifer. She is a true beauty visionary. In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous."