Is Anastasia Beverly Hills a $3 Billion Brand?

May 10th, 2018

Jeb Gleason-Allured

A new potential investment in Anastasia Beverly Hills is raising the brand's profile further.

TPG Capital, which has established stakes in beauty players such as e.l.f. and Beautycounter, is reportedly nearing a stake in Anastasia Beverly Hills that could "value the company at $3 billion."

Anastasia has a rumored $200 EBITDA and is a leader in earned media value in social media circles.

Anastasia has also been declared a buyable brand by Kline Group.

On an analyst call, Kenvue's CEO noted, 'In skin health and beauty, organic sales declined 4.8% amidst a decelerating category backdrop, largely due to three reasons: the impact from destocking in China, the soft sun season in Latin America, and our planned strategic price investment in the U.S. along with a loss of rotations in the club channel this quarter.'

Following Soft Q1, Kenvue Focuses on Returning Skin Health and Beauty to Growth in 2025

“In Q1, our teams executed our plans while continuing to navigate an evolving macro and consumer environment,” said Thibaut Mongon, CEO.

Olaplex Unveils Mixed Q1 Results Amid Strategic Pivot Toward Total Hair Health

Specialty retail, which comprises the brand's largest channel, increased 12.0% in the first quarter to $38.6 million, while professional decreased 10.9% to $34.5 million and direct-to-consumer decreased 7.2% to $23.9 million.

Grabity Hair Lifting Shot

K-Beauty's Grabity Anti-hair Loss Brand Hits Europe

This follows the brand's January 2025 premiere at CES Las Vegas, where the product launch showcased the company's expertise in polyphenol-based formulations.

Lumson celebrates 50 years and makes its debut in the world of fragrances

Lumson celebrates 50 years and makes its debut in the world of fragrances

In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.

Wonderskin Secures $50M Series A Investment to Drive Innovation and Expansion

"Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision," said Michael Malinsky, co-founder and CEO of Wonderskin.

“I know what it's like to always be on, always moving, always showing up—and I wouldn’t have it any other way,' Hilton said. 'After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it’s five minutes or a full routine. It’s about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you.”

Paris Hilton Launches Parívie: A Future-Forward Luxury Skin Care Line Powered by Innovation

Parívie comprises six products, each tailored to address the challenges of modern skin caused by environmental fatigue, screen time and relentless schedules.

Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.

Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales

While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.

Net Sales in America decreased 5%, reportedly driven by the mid-single-digit decline in North America. From a retail sales perspective, the Company’s North America business increased low single-digits.

Estée Lauder Reports 2025 Q3 Results: Navigating Challenges with Strategic Adjustments

Estée Lauder Companies reports a 10% decline in Q3 fiscal 2025 net sales, totaling $3.6B, amid economic challenges. Despite a drop in earnings, the company expanded its gross margin and saw growth in prestige beauty across key markets.

BASF expands its EcoBalanced portfolio with renewable-based personal care products and transitions U.S. sites to 100% renewable energy, saving 33,000 tons of CO2 annually.

BASF Expands EcoBalanced Portfolio and Powers 6 U.S. Care Chemicals Sites with 100% Renewable Electricity

BASF expands its EcoBalanced portfolio with sustainable personal care products and transitions U.S. production sites to 100% renewable electricity, reportedly cutting 33,000 tons of CO2 annually.

Alder Packaging partners with Simex to deliver sustainable, resilient packaging solutions for beauty brands, combining innovation and regional manufacturing expertise.

Alder Packaging Taps Colombian Manufacturer, Simex, to Lead Next Era of Sustainability and Supply Chain Strategies

Alder Packaging teams up with Simex to revolutionize beauty and personal care packaging with sustainable, tariff-smart solutions. Reduce emissions, shorten lead times, and stay agile in a shifting global supply chain.

Sol de Janeiro is currently available in 35 countries.

Sol de Janeiro Announces Two Executive Hires

With these two hires, 71% of Sol de Janeiro’s C-suite is comprised of women.