Amazon beauty is slowly becoming a force to be reckoned with in the industry.
A recent report titled "Consumable Q2 2017 Update: Amazon Sales and Growth," from One Click Retail shows that sales of beauty items on the online über-retailer have grown by 43% across the U.S., U.K., Germany, Canada and France. This growth was reportedly dominated by skin care sales, but also saw strong growth in cosmetics.
Amazon's Beauty Segment Q2 2017
U.S.
- Total beauty sales: $340 million with a YoY 40% increase
- Top category: Skin care
- Top selling item: Gilette Fusion Blade refills- 12 count
- Fastest growing category: Mass cosmetics with a YoY 60% increase
- Fastest growing item: Crest 3D White Teeth Whitening Kit with a YoY 400% increase
U.K.
- Total beauty sales: £27 million with a YoY 30% increase
- Top category: Skin care
- Top selling item: RapidLash Eye Lash Enhancing Serum
- Fastest growing category: Prestige skin care with a YoY 130% increase
- Fastest growing item: Ardell Professional Demi Wispies Natural- 4 count, with a YoY 145% increase
Germany
- Total beauty sales: €22 million with a YoY 5% increase
- Top category: Skin care
- Top selling item: Olaplex Hair Perfector No. 3
- Fastest growing category: Prestige hair care with a YoY 140% increase
- Fastest growing item: Olaplex Hair Perfector No. 3 with a YoY 260% increase
Canada
- Total beauty sales: $7 million with a YoY 75% increase
- Top category: Mass skin care
- Top selling item: Crest 3D White Whitestrips- 14 count
- Fastest growing category: Mass cosmetics with a YoY 70% increase
- Fastest growing item: Calvin Klein Euphoria for Women Eau De Parfum Spray with a YoY 690% increase
France
- Total beauty sales: €2.6 million with a YoY 65% increase
- Top category: Makeup
- Top selling item: WUNDER2 Wunderbrow Sourcils Parfaits en 2 Minutes
- Fastest growing category: Hair care & stylings with a YoY 130% increase
- Fastest growing item: Filorga Time-Filler Mat Soin Perfecteur with a YoY 400% increase
For the full report please visit: www.oneclickretail.com
