"BullFrog is an iconic brand that we believe will respond positively to our laser focus on the sun care category and our commitment to growing brands through innovation, advertising and best-in-class retail service,” said Steve Taylor, CEO, Sun & Skin Care Research. “We are well positioned to leverage the BullFrog market opportunity and drive the brand to a new level.”
BullFrog has a history of innovation and was among the first sun care brands to provide water resistant protection, as well as mass-marketed sunscreen/insect repellent line. Launched in 1985 in California, BullFrog offered serious sun protection to surfers who spent hours in the water. The brand has expanded beyond that core audience and today is well-loved by consumers with an active lifestyle who need water resistant and insect repellent sun protection.
"This acquisition is consistent with our long-term strategy, which includes growing our sun care portfolio with clearly differentiated offerings as part of a broader diversification strategy," added Taylor. Sun & Skin Care Research develops, manufactures and distributes an array of sun protection and skin care products, including Ocean Potion, No-Ad and Parrot Head from Margaritaville.