P2 Cosmetics are sold exclusively at 1,800 DM drug stores. The company's more than 350 fragrance- and paraben-free SKUs feature an average retail price of €2.75 per product and are manufactured in Germany and France.
P2 Cosmetics will continue to operate out of Vienna under the brand’s current leadership team.
Under terms of the deal, Edmond de Rothschild's stake in the Maesa Group will rise from 20% to 25%. The balance is held by Maesa Group’s management team with co-founders, Gregory Mager and Julien Saada remaining majority shareholders.