Girl Gamer Esports Festival has partnered with Charlotte Tilbury to include "a series of digital activations as well as collaborations on future global campaigns and Girl Gamer events," according to the festival's Instagram.
As part of the partnership, Charlotte Tilbry is hosting a masterclass on "getting glam on cam" August 16, 2021 at 2 p.m. EST. Artists Kirstie Murphy and Natalie Vella will be sharing their tips and tricks.
Esports have been a hot marketing prospect for beauty, with previous campaigns coming from e.l.f. Beauty and Benefit.