LVMH has acquired Officine Universelle Buly 1803, which specializes in perfumes and cosmetics.
Officine Universelle Buly 1803 is a Parisian brand inspired by Jean-Vincent Bully, an emblematic perfumer of the 19th century.
The brand relaunched in 2014 by Ramdane Touhami and Victoire de Taillac. For the last four years, it has been supported and assisted by LVMH Luxury Ventures, a minority investment fund.
Bernard Arnault, chairman and CEO of the LVMH Group, said: "Buly perfectly matches the philosophy that we find in the Maisons of the LVMH Group, combining an unparalleled heritage, craftsmanship and a unique experience in exceptional boutiques. Its refined products enjoy significant success around the world and we will do everything we can to ensure that this great family entrepreneurial adventure, led by Victoire de Taillac and Ramdane Touhami, continues to grow within the LVMH family."
Victoire de Taillac, co-founder and henceforth director of product strategy, image and communication of the brand, said: "Since 2014, we have been keen to revive an iconic Parisian Maison, with a powerful and unusual universe, drawing its inspiration from forgotten or little-known beauty secrets. We know that Buly will remain true to its unique identity within LVMH, the birthplace of authentic and powerful Maisons."