Infinite Looks Receives $4.2 Million Series A Funding

The funds will be used to develop products for the Infinite Looks brand, Sunday II Sunday.
The funds will be used to develop products for the Infinite Looks brand, Sunday II Sunday.

Infinite Looks Inc. announced that it received a $4.2 million series A funding led by Johnson & Johnson Innovation, with participation from other investors including Ignite Venture Studio and Symrise Inc. 

Previously: Hub.cycle Raises 1.5 Million Euros

According to the company, the funds will be used to fuel the continued development of innovative products for the Infinite Looks brand Sunday II Sunday, which provides solutions to the challenges that sweat and activity create for textured hair.

Since launching in Q2 of 2020, Sunday II Sunday has seen an average monthly growth rate of 23% with conversion rates nearly double the industry average. 

Sunday II Sunday announced its seed funding round in September 2020, which was also led by Johnson & Johnson Innovation.

Keenan Beasley, CEO and founder of Sunday II Sunday, said: "This funding round and the impressive demand we've seen from consumers so far reaffirms what we already knew: there is a massive gap in the hair care industry to provide pre- and post-exercise care for textured hair. Every hair type has different needs and the needs of textured hair have long been overlooked. We're proud to deliver and expand the products in our line with solutions for women who refuse to be held back by their hair on their journey to lead an active lifestyle." 

Josh Ghaim, founder of Ignite Venture Studio, said: "Sunday II Sunday continues to address an unmet need through a robust innovation pipeline at the intersection of health and beauty. Ignite Venture Studio is very excited to continue on this journey with Keenan and his team not only on future product innovations that are truly differentiated, but also our continued commitment to support women and minority founded start-ups that are truly having an impact on their customers and their broader communities."

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