Unilever has released 2025 Q3 results, with beauty and well-being sales growth at 5.1% (2.3% from volume and 2.7% from price) and personal care at 4.1% (1.0% from volume and 3.1% from price). Meanwhile, Beiersdorf delivered results in line with expectations in the first nine months, supported by strong derma results, with group sales reaching €7.5 billion (representing 2.0% organic sales growth) and consumer business sales reaching €6.3 billion (representing 2.0% in organic terms).
Unilever's Well-Being Delivers Double-Digit Growth, While Prestige and Skin Care See Single-Digit Growth
Unilever has seen double-digit growth in brands like Dove hair, Vaseline, Liquid I.V., Nutrafol, Hourglass and K18, and Dove's innovations in deodorants and skin cleansing continue to perform well.
“We’re shaping a brand portfolio that’s built for the future—with more beauty, well-being and personal care, prioritizing premium segments and digital commerce and anchoring our growth in the US and India. By putting desire at scale at the core of our strategy, and executing with excellence across every channel, we’re setting Unilever up to win.”
- Hair care was flat, with performance varying across brands. Dove grew double-digits with the rollout of its new fiber repair technology range. Tresemme grew low-single digits in styling and treatment, and both Sunsilk and Clear saw declines.
- Core skin care grew mid-single digit with balanced volume and price. Vaseline grew double-digit (driven by volume) due to innovations like its new Cloud Soft Light Moisturizer in India.
- Prestige beauty grew mid-single digit. Growth is varied, with brands like Hourglass and K18 delivering double-digit growth while Paula’s Choice and Dermalogica returned to low-single digit growth.
- Well-being delivered strong double-digit growth, led by Liquid I.V. and Nutrafol. Liquid I.V.’s sugar-free range accounts for nearly 30% of total brand sales.
Deodorants, Skin Cleansing and Oral Care See Modest Growth, with Dove Leading the Charge
- Deodorants saw low-single digit growth, supported by Dove strong performance in North America, but offset by a partial decline in Latin America.
- Skin Cleansing grew low-single digit. Dove grew mid-single digit, led by the launch of its limited-edition body wash ranges. Lifebuoy grew low-single digit.
- Oral Care grew high-single digit, led by Pepsodent and CloseUp. Growth was supported by continued success in premium innovation including whitening and naturals ranges.
Beiersdorf Delivers Expected Sales for the First 9 Months, Driven by Derma's +12.3% Organic Growth
Vincent Warnery, CEO of Beiersdorf, says: “We are pleased to see the outstanding performance of our derma business. It proves that we can continue to outperform the competition and deliver double-digit growth. For NIVEA, we are taking decisive action to refuel growth in a challenging market. The biggest NIVEA launch of all time, with our breakthrough ingredient Epicelline, shows very promising early results. By broadening our skin care focus and reinforcing deodorants as a strategic growth pillar, we are strengthening NIVEA’s position for long-term success. Our strategy for NIVEA remains on track.”
On the current market development, Vincent Warnery commented: “We saw a further deceleration of the skin care market in the third quarter of 2025, especially in emerging markets, which is why we now expect an organic sales growth for our consumer business of around 2.5% for the full year.”
Development in consumer sales by brand includes:
NIVEA
- First 9-Months: €4,229 million | +0.6% organic growth
- Q3: €1,308 million | -0.4 in organic growth
Derma
- First 9-Months: €1,145 million | +12.3% organic growth
- Q3: €335 million | +12.4 in organic growth
La Prairie
- First 9-Months: €348 million | -7.2% organic growth
- Q3: €106 million | +1.6 in organic growth (a return to growth)
NIVEA and Derma's Epicelline Drives Growth, La Prairie Returns to Growth
Despite a continued slowdown in the mass market, NIVEA broadened its presence across all skin care categories and reinforced high-potential segments like deodorant. Key growth drivers include its Epigenetics Serum with Epicelline, and its Derma Control antiperspirant range saw positive reception.
The Derma Eucerin and Aquaphor brands continue to win market shares despite a tough comparison base from last year. Key growth drivers include the brand's Eucerin Epigenetic Serum with Epicelline and its Eucerin Radiant Tone range with Thiamidol.
While La Prairie luxury brand recorded a decline in organic sales in the first nine months of 2025, the brand returned to growth in the third quarter with organic sales growth. Despite ongoing market volatility, key growth factors includes the brand's success in China as well as a strong e-commerce momentum, like the launch on the Indian platform Nykaa.
