Sephora is launching a live shopping event on Facebook May 21, 2021.
According to the company's Facebook page, Sephora beauty director Melinda Solares will demonstrate a summer makeup routine, and viewers can shop the look as she goes.
As previously reported by Global Cosmetic Industry, beauty brands in China took to livestreaming platforms at the height of the pandemic to stay connected with consumers.
Products featured in the Sephora live shopping event include:
- Foundation: ILIA Super Serum Skin Tint SPF 40
- Concealer: Fenty Beauty Bright Fix Eye Brightener
- Brow: Sephora Collection Brow Volumizing Fiber Mascara
- Mascara: ILIA Limitless Lash Mascara
- Eyeshadow: Too Faced Teddy Bare It All Eye Shadow Palette
- Bronzer: Nars Laguna Bronzer Powder
- Setting Spray: Rare Beauty Always an Optimist 4-in-1 Prime & Set Mist
- Blush: Saie Dew Blush
- Lip: Fenty Beauty Gloss Bomb Original