In order to illuminate women in STEM (science, technology, engineering and mathematics) fields, Perricone MD has launched its Born Seekers campaign, which features nine female scientists as the spokeswomen.
According to an article on www.yahoo.com, the campaign coincides with Perricone MD's newly renovated skin care collections: High Potency Classics, Cold Plasma Plus and Vitamin C Ester. Additionally, Perricone MD will partner with the Scientista Foundation to donate $100,000 in fellowship funding to pre-professional women in STEM fields.
Robert Koerner, Perricone MD's chief marketing officer, said, "Our new Born Seekers campaign features women who are doing amazing work in STEM-related fields, and their stories are what we want to bring to life with heroic imagery. We didn’t feel the need to enhance these images since our proof points—our promises—come from the proven results we deliver."