NYX Professional Makeup has announced its top six finalists for "Beauty Vlogger of the Year," the winner of which will receive $50,000 and consultations with professional makeup artists and a year's supply of NYX Cosmetics. The five runner-ups will each receive $15,000. The nominees are:
- Alexa Poletti
- Brianna Fox
- Cosmobyhaley
- Laura Sanchez
- pompberry
- RawBeautyKristi
The winner will be announced on August 20 during the Fifth Annual NYX Fine Artistry of Cosmetic Elites (FACE) Awards Show at the Novo LA in Los Angeles. Online viewers and show attendees can use the #nyxfaceawards hashtag to cast their votes for the winner.
The ceremony, hosted by YouTube star Kandee Johnson and featuring performances by Beyoncé protégés Chloe X Halle and RuPaul's Drag Race star Alyssa Edwards and The Haus of Edwards, will stream live at nyxfaceawards.com and on the official NYX YouTube channel.
"The NYX FACE Awards continue to be the premier platform to discover talented new makeup artists and encourage people to try their hand at expressing their creativity in the beauty industry," said Sarah El-Annan, AVP of integrated marketing and PR at NYX Cosmetics. "We are proud to continue our tradition of giving budding artists the opportunity to propel their careers forward with the NYX FACE Awards, and are grateful to our NYX community for their continued support."