Allure Readers' Choice Beauty Awards 2020

The winners feature the top skin, hair, makeup, bath and body, and nail products.
The winners feature the top skin, hair, makeup, bath and body, and nail products.

Allure has announced the winners of the Allure Readers' Choice Awards that feature the top skin, hair, makeup, bath and body, and nail products according to its readers. 

Previously: 2020 CEW Beauty Award Nominees

In addition to the Allure Readers' Choice Awards, L'Oréal was given the 2020 Allure Best of Beauty Breakthrough Award and Madison Reed received the Allure 2020 Best of Beauty Award. 

L'Oréal was recognized for its Matrix Total Results Dark Envy Shampoo and Red Neutralization Mask, and Madison Reed was recognized for its line of Color Reviving Gloss.

Matrix Total Results Dark Envy Shampoo is reportedly the first shampoo and conditioner with a rich green pigment, scientifically designed to neutralize red undertones in dark brown and black hair. The Red Neutralization Mask, on the other hand, provides instant neutralization of red undertones in under five minutes. 

The Color Reviving Gloss by Madison Reed is a sheer, semi-permanent color refresher applied to mid-lengths and ends of hair during root touch-ups or between colorings. The product is said to gently tone, enhance shine, add dimension and boost color without over-darkening or causing color build up.

The Allure 2020 Best of Beauty Award is yet another milestone for Madison Reed after receiving the 2018 Best of Beauty Breakthrough Award for its Light Works Balayage Highlight Kit. 

The winners in each category of the Allure Readers' Choice Awards are as follows:


  • Cleanser: Garnier SkinActive Micellar Cleansing Water All-in-1 Water
  • Scrub: Kate Somerville ExfoliKate Intensive Exfoliating Treatment
  • Mask: Laneige Lip Sleeping Mask
  • Serum: The Ordinary Hyaluronic Acid
  • Acne: Mario Badescu Drying Lotion
  • Eye Cream: Ole Henriksen Banana Bright Eye Crème
  • Facial Moisturizer: Tatcha The Water Cream
  • Facial Sunscreen: Supergoop Unseen Sunscreen Broad Spectrum SPF 40


  • Dry Shampoo: Batiste Dry Shampoo Original
  • Hairspray: Big Sexy Hair Spray and Play Volumizing Hairspray
  • Conditioner: Briogeo Don't Despair, Repair Deep Conditioning Mask
  • Hair Color: eSalon Custom Hair Color Set
  • Volumizer: Living Proof Full Dry Volume Blast
  • Curl Definer: Moroccanoil Curl Defining Cream
  • Shampoo: OGX Renewing + Argan Oil of Morocco Shampoo
  • Smoother: Ouai Leave In Conditioner
  • Hair Tool: Revlon Salon One-Step Hair Dryer and Volumizer


  • Primer: Milk Makeup Hyrdo Grip Primer
  • Tinted Moisturizer: IT Cosmetics Your Skin But Better CC + Cream
  • Foundation: Maybelline New York Fit Me Matte + Poreless Foundation
  • Concealer: Tarte Shape Tape Contour Concealer
  • Makeup Tool: Beautyblender The Original
  • Highlighter: Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter
  • Blush: Nars Blush in Orgasm
  • Eye Shadow: Tarte Tartelette In Bloom Amazonian Clay Palette
  • Eyeliner: Stila Stay All Day Waterproof Liquid Eye Liner
  • Brow: Benefit Gimme Brow + Brow-Volumizing Fiber Gel
  • Lip Gloss: Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer
  • Mascara: Too Faced Better Than Sex Mascara
  • Nail Polish: Essie Nail Polish in Ballet Slippers
  • Lipstick: Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

Bath and Body Care

  • Body Wash: Bath & Body Works A Thousand Wishes Moisturizing Body Wash
  • Body Scrub: Bath & Body Works Aromatherapy Stress Relief Eucalyptus + Spearmint Sugar Scrub
  • Lotion: Sol de Janeiro Brazilian Bum Bum Cream
  • Body Sunscreen: Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 55
  • Self-Tanner: Jergens Natural Glow Daily Mositurizer
  • Antiperspirant: Dove Advanced Care Go Fresh Antiperspirant in Cool Essentials
  • Toothpaste: Colgate Total Whitening Toothpaste
  • Fragrance: Marc Jacobs Daisy


  • Body Moisturizer: Love Beauty and Planet Murumuru Butter & Rose Delicious Glow Body Lotion
  • Sunscreen: Sun Bum Mineral SPF 50 Sunscreen Lotion
  • Body Wash: Dr. Bronner's 18-in-1 Hemp Peppermint Pure-Castile Soap
  • Deodorant: Native Deodorant Coconut & Vanilla
  • Facial Cleanser: Youth to the People Superfood Cleanser
  • Facial Moisturizer: Drunk Elephant Lala Retro Whipped Cream
  • Facial Sunscreen: Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30
  • Shampoo: Briogeo Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo
  • Conditioner: Briogeo Be Gentle, Be Kind Banana + Coconut Nourishing Conditioner
  • Styling Product: SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie
  • Eye Shadow: 100% Pure Fruit Pigmented Eye Shadow
  • Foundation: BareMinerals Original Loose Powder Foundation
  • Concealer: RMS Beauty "Un" Cover-Up
  • Lip Gloss/Lipstick: Burt's Bees Glossy Lipstick
  • Mascara: Ilia Limitless Lash Mascara
  • Blush: Burt's Bees 100% Natural Blush
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