Procter & Gamble (P&G) has started the major expansion of its environmental sustainability efforts that will make more water available in critically water-stressed areas around the world.
This comprehensive effort includes a global portfolio of water restoration projects, which will provide a range of solutions to protect ecosystems; replenish groundwater supplies; reduce the amount of water diverted from essential bodies of water; and improve water quality for the communities and wildlife that depend on them.
The significance of this effort and P&G’s commitment is highlighted by a goal to restore more water than is consumed by using P&G products in the critically water-stressed metropolitan areas of Los Angeles and Mexico City.
P&G’s strategy aims to help build a water positive future by reducing water use in manufacturing; responding to water challenges through innovation and partnerships; and supporting projects in 18 water-stressed areas. These goals and actions build on the company’s existing Ambition 2030 sustainability efforts across climate, nature, waste and water.
The company will achieve these goals through partnerships with leading environmental organizations and restoration projects that improve, manage and protect water resources.
“Water is one of the world’s most critical natural resources and something too many often take for granted," said Jon Moeller, P&G president and chief executive officer. "For years we have been focused on reducing water use in our operations and innovating to help consumers use less water in the home but there is much more we can all do. Together with our partners, we are expanding our efforts that will improve, manage and protect water resources in stressed areas that will help sustain people and nature for generations to come.”