Crown Laboratories has announced that Joe Proctor will transition from general manager, aesthetics into the head of innovation and corporate development for Crown Aesthetics and Michael McKenna will be promoted from global VP of aesthetic sales to general manager and executive VP, aesthetics.
Proctor is the founder of Crown Aesthetics and SkinPen and is an international award-winning entrepreneur and innovator. He launched Bellus Medical (Crown Aesthetics) in 2012 to help leading physician-directed practices around the world grow their businesses
McKenna will oversee all commercial operations for the aesthetics division. He has been in various sales and leadership roles in dermatology and aesthetics for the past 25 years.
Proctor said, "I am looking forward to focusing my efforts to help Crown achieve its growth goals over the next several years. I am pleased to see Mike McKenna promoted into a new role within the organization. I am confident he will do a great job and am looking forward to watching the aesthetics division continue to flourish under his leadership."
McKenna said, "I'm pleased to be taking on this new role in the company. Joe had a vision for this company and that was to lock arms with our accounts, provide best in class service and help them grow their business. We will continue to drive that vision by providing more science-based solutions and support to our loyal customers."
Jeff Bedard, president and CEO of Crown, said, "We are proud of Crown's evolution and for the new opportunities that are arising daily for our employees. Joe is well respected in the industry and brings immediate credibility to the table. Mike is a proven leader and a strategic thinker. He works collaboratively with others to achieve results, bringing people together to reach goals as a team."
