Manscaped has appointed Marcelo Kertész to chief marketing officer (CMO) and Dave Estrin to chief revenue officer (CRO), effective immediately.
Previously serving as Manscaped's SVP of content, brand and design, and SVP of global marketing and customer experience, respectively, Kertész and Estrin have both played integral roles in the company’s growth, per an official announcement.
Kertész has more than 20 years of experience, from designing brand campaigns to activations. As CMO, he will lead the business’s consolidated marketing and creative organization, to increase both online and in-store traffic, and further transitions Manscaped into a best-in-class lifestyle brand on a global scale.
Estrin has over 25 years of dynamic marketing experience. As CRO, he will create a new revenue organization, which will centralize P&L management and bridge the company’s key revenue-generating sales channels.