Profit was 12,421 billion yen, as compared to 18,676 billion yen in the previous year.
Shiseido has announced its six-month 2023 results, which showed net sales were 494,189 billion yen, as compared to 493,399 billion yen in the previous year.
Profit was 12,421 billion yen, as compared to 18,676 billion yen in the previous year.
Operating profit was 13,632 billion yen, as compared to 16,979 billion yen in the previous year.
The company launched a medium-term strategy Shift 2025 and Beyond, which sets a goal of achieving a core operating profit margin of 12% by 2025 and 15% by 2027.
The first year of this new strategy saw Shiseido working to strengthen brand equity by investing in strategic marketing to grow sales surpassing the market growth and increase the market share in each region.
