Sol de Janeiro has announced a rebrand inspired by its storied Brazilian heritage.
CEO and co-founder Heela Yang said the new brand identity is "more consistent and easily recognizable" and evokes a "stronger connection" between the products and values that drive the brand.
The new packaging will be slowly introduced throughout 2024.
Yang said, "The rebrand encompasses a redesigned logo and a comprehensive graphic system that enhances communication. The inspiration comes from the curves and beauty that define Brazil—the bodies, the smiles, the landscapes and the music. We teamed up with Pentagram London, a highly respected design studio, to ensure that our new brand identity not only looks captivating but is also easy to read, raising the bar for awareness in our category.”
