L’Oréal has adopted Eviden's EcoDesignCloud to measure the environmental footprint of its point-of-sale and promotional materials.
The platform reportedly "enables you to automate environmental impact assessment for the complete life cycle of your product," per Eviden. This allows users leverage in-depth scoring and simulations to identify and select retail and promotional items with the lowest environmental impact.
Per L’Oréal, "Early assessments have already helped conceive more ecologically designed luxury displays as well as gifts-with-purchase."
The system uses the product environmental footprint (PEF) methodology, which assesses 16 criteria, including CO2 emissions.
The 24 brands of L’Oréal’s Luxe division is the first to board the platform and "will roll out the solution to further divisions globally in the coming months," per the company.
“As the leader in luxury beauty, re-inventing the most memorable retail experiences with the lowest environmental impact is our responsibility and we must embrace this change collectively with our suppliers and retailers worldwide,” said Cyril Chapuy, president, L’Oréal Luxe. “We envision this innovation will be widely adopted by the ecosystem as the new norm for the future of luxury retail.”
“Assessing the environmental performance of our suppliers will enable us to support our partners as well as lead the retail industry towards a more sustainable economy,” said Antoine Vanlaeys, chief operations officer, L’Oréal Groupe. “This level of transparency and cooperation can also open up new avenues for innovation by exploring how different configurations, designs, materials and processes can completely re-invent sustainable beauty experiences in-store. With our sourcing team, we are proud to onboard our ecosystem of suppliers and accelerate our transformation journey with a new, sustainable retail experience.“
“The EcoDesignCloud tool is a step towards more efficient and accurate environmental impact data-sharing between clients and suppliers in the point-of-sale and retail sector, with an underlying robust lifecycle assessment (LCA) methodology," said Mathieu Parfait, CSR director at Diam, a supplier of shopfitting and merchandising solutions for beauty and luxury retail.
