Aptar Beauty, a global provider of beauty and personal care packaging solutions, was recently recognized by Avon International for its commitment to sustainability. The company’s redesign of an existing micro-airless packaging solution has reportedly significantly reduced the brand's overall environmental impact.
Key improvements to the packaging include replacing the conventional raw materials used with an average of 44% PCR resin, and the removal of silver hot stamping to improve recyclability and lower carbon footprint. This achievement aligns with Avon’s corporate sustainability goals and demonstrates Aptar Beauty’s dedication to eco-friendly practices.
Domenico Sardaro, key account manager, Aptar Beauty, EMEA says, “With the support of Aptar Beauty’s product sustainability director Bénédicte Luisi and her team, we calculated the LCA of both solutions and showed the benefits to the customer. It is a perfect example of how a sustainable transformation can also bring monetary savings. I would like to thank Avon for their courage and willingness to see this through and to everyone involved, including the Villingen supply chain who helped us to launch this product on time.”
Marta Gwiazda-Suchenia, head of procurement, Avon Europe and NA, says, “This award is for doing good for the planet by increasing PCR content and reducing cost at the same time. This is what we need from our valued partners: to make sustainability for everybody, and not just the wealthy population. Thank you for coming to the Avon Supplier Day!”
