Aptar has unveiled a new Turnkey Solutions by Aptar service encompassing every element of product development, from formulation to packaging to filling to distribution services for Europe, the Middle East and Africa.
The combined services will offer brands the agility of startups and the industrial resources of a large-scale organization.
The turnkey operation will leverage the capabilities of Fusion Beauty Lab in New Jersey, which will collaborate with Aptar's team in Paris.
Furthermore, the packaging available to clients will include PCR plastic, metal-free pumps and refill formats, all backed up by the manufacturer's own circular practices to reduce carbon emissions and overall ecological impacts.
To kick off the service, Aptar debuted a ready-for-market collection, New Dawn, featuring formulas for the skin, scalp and hair.
New Dawn's Boost Me Up range comprises an anti-pollution, milky cleansing gel and an AHA serum skin illuminator, while Drop Me Up features apricot, raspberry and baobab oils for skin, hair and beard care.
The Face Me Up range includes a purifying mask and a hydrating mask for the face, while Hair Me Up features a soothing and a hydrating mask for the scalp and hair.
Finally, the Bubble Me Up collection includes a moisturizing and comforting gel activator.
New Dawn products are manufactured in France and are cruelty-free, vegan and dominated by natural ingredients.
Formulations are housed in the company's premium packaging.
“Our clients were asking us to expand our value proposition to include formula expertise," said Benoit Mirandel, director of Turnkey Solutions. "With Turnkey Solutions, we are now able to offer a complete beauty service for brands of all types and sizes."
Marketing manager Savéria Guelfucci noted, “We are a dynamic collective of disruptors and brand accelerators, specializing in every aspect of product development–from formulation and packaging, to regulatory and fulfilment. As part of the Aptar family, we have the know-how, industrial capacity and infrastructure of a multinational beauty company, but we also identify with the out-of-the-box thinking of young indie brands.”
