EMV can be a strong indicator of which brands are on the upswing, offering key insights for competitors and investors.
In this wide-ranging episode of The Busines of Beautiful, Begley touches on:
- Brands that "punch above their weight"
- Digital savvy
- Influencer engagement
- The power of exciting products
- EMV as a research tool for investors
- And much more
Read more of Begley's thoughts on the impacts of social media here: Social Media is Reshaping Beauty Product Development.
To hear more of our series, listen to Experience Matters in Beauty Investment, featuring Tengram Capital's Rich Gersten.
