Hello has launched its vitamin C Whitening Toothpaste, which features a formula that whitens teeth by removing 94% of surface stains in three weeks with twice daily use.
Users can also experience up to two shades whiter in six weeks with twice daily use.
Vitamin C Whitening Toothpaste helps prevent cavities, strengthens enamel and freshens breath.
It is peroxide-free, paraben-free, gluten-free and free from artificial sweeteners and titanium dioxide.
The toothpaste is now widely available in natural peppermint flavor online and in-store at leading retailers including Target, CVS, and Amazon.
Kristen Babkes, marketing director at Hello, said, "We're thrilled to unveil one of the first toothpastes to incorporate vitamin C as a whitening agent and to add it to our lineup of innovative products. The Hello vitamin C whitening toothpaste is so special because it brings an unexpected, beloved beauty ingredient to our oral care routines. With its unique blend of ingredients and invigorating peppermint flavor, we believe this toothpaste will become a fan favorite in oral care, helping people elevate their everyday whitening routines and adding a touch of magic along the way."
![Burst founder Hamish Khayat says, 'The kids’ brush is a great example [of our product development philosophy]: the biggest problem with existing brushes was that brush heads aren’t curved at the end, so they can’t reach the rear molars. So, you curve the head and you solve that problem.' Pictured are variants of the BurstKids Sonic Toothbrush.](https://img.gcimagazine.com/files/base/allured/all/image/2022/05/BURSTkids_Sonic_Toothbrushes.6287fd790c577.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
