How a Consumer Survey Brought an Anti-Aging Skincare Innovation


Look at yourself in the mirror and close your eyes; now think about how you look and how you wish you looked. Over 200 women were surveyed by BASF with similar questions and it was found that 60% of women wished they looked 5-10 years younger. When asked about their expectation from a quality skin-care product, 80% of these women expected a high-quality skin care product to help them achieve their aspiration.

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