Customizable Beauty by PRAI

Feb 10th, 2017

Lisa Schryver

PRAI_Concentrates_425

What it is: Customizable Concentrates by PRAI Beauty

Claims: PRAI Beauty’s Customizable Concentrates consist of three formulas, each highlighting a key ingredient and targeting a specific skin concern. The concentrates are designed to enhance existing beauty products by customizing the products to the consumer’s specific skin concerns.

CUSTOMIZABLE CONCENTRATE with MATRIXYL synthe’6 addresses crow’s feet and forehead furrows.
CUSTOMIZABLE CONCENTRATE with Dermaxyl addresses wrinkles and age-related skin damage.
CUSTOMIZABLE CONCENTRATE with Sepilift DPHP addresses lack of firmness.

Price: $79.95, 0.5 oz./15 mL each

Where to buy: www.praibeauty.com

Event attendees will discover how plant endophytes serve as a sustainable and effective source for creating new natural active ingredients—pushing the boundaries beyond traditional ferments in beauty to deliver innovative ecosystem-based ingredients.

How Plant Endophytes & Biotech Are Creating New Natural Active Beauty Ingredients

"More and more brands are seeing the benefits of using lab grown ingredients ... to elevate formulas and help blend the best of science, tech and nature," Mintel reported last year.

Unica Packaging Powder-Mix Airless Bottle for Liquid x Powder Formulations

Unica Packaging Powder-Mix Airless Bottle for Liquid x Powder Formulations

Unica Packaging’s Powder-Mix Airless Bottle is designed for powder-based formulations. With liquid and powder components stored in separate chambers, users can mix the contents within the packaging by pressing on the packaging’s actuator.

For the first six months of 2024, the U.S. lip makeup segment was a juggernaut, expanding by 21% in dollar terms and 23% in unit terms. But that's far from the full story for brands seeking innovation opportunities.

2025’s Makeup Trends Move Beyond Lips & Blush

Solutions for underserved mature and acne-prone consumers, as well as emerging trends in eye and brow products, offer innovation for brands beyond color cosmetics' superstar sectors.

Beauty influencers have had a significant impact on the beauty industry, especially after the launch of TikTok shop.

What’s Driving Beauty & Personal Care Growth in 2025?

Beauty consumers are seeking natural ingredients, personalized experiences, and sustainable solutions. With the rise of AI and social media, the U.S. beauty market is poised for explosive growth, reaching an estimated $104.10 billion in 2025.

Longevity is a claim that can appeal to consumers of any generation. As Mintel recently reported, 'Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements.'

2025's Beauty Longevity Agenda

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

Adobe Stock 642093762

New Beauty Tech at CES 2025: Amorepacific and Shiseido

Amorepacific has earned its 6th consecutive CES Innovation Award at CES 2025 for its generative AI-driven makeup application, Wanna-Beauty AI. Shiseido will also be showcasing with the "Skin Visualizer," a device that analyzes skin condition in real-time.

Brenntag personal care application lab

Brenntag, Cambrium Collab to Launch NovaColl Vegan Collagen in European Markets

This collaboration combines Brenntag’s market expertise in ingredient distribution with Cambrium’s biotechnology approach, which integrates artificial intelligence (AI) and precision fermentation.

“Traditionally, large peptides and proteins have struggled to penetrate the skin due to their size and instability,” says Alexandre Reeber, president and CEO of Core Biogenesis.

Oleosome-protein Fusions from Core Biogenesis Provide Deep Delivery of Skin Care Actives: Report

This fusion stabilizes the protein and peptide structures and facilitates deep delivery, as validated through skin explant studies conducted by the company.

Adobe Stock 1141050202

Shiseido and Kose Honored at CES Innovation Awards 2025 for Beauty Technologies

Shiseido and Kose earned accolades at the CES Innovation Awards 2025 for virtual and analytical tech. Both brands are pushing the boundaries of beauty innovation, merging technology with self-care to shape the future of the industry.

This liquid formula, infused with a peach scent, was designed to be absorbed quickly.

Fresh’s Lotus Youth Preserve Refining Dream Toner Harnesses Rainbow Algae Extract

Fresh Innovations introduces the Lotus Youth Preserve Refining Dream Toner, a nighttime skin care product powered by rainbow algae extract and super lotus.

With Nuon’s tech-infused applicators, brands can maximize the efficacy of each product.

The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty

Nuon Medical is providing brands with tools that enhance efficacy, elevate user experience, and support sustainability. With Nuon’s support, brands can launch products that combine scientific rigor with cutting-edge technology.