P&G launched Dawn Hand Renewal with Olay Beauty, a dish soap that, according to the company, provides the added benefit of hand beautification. The product is claimed to effectively clean dishes while transforming the look and feel of hands in just five uses. The company launched the first Dawn Hand Renewal product in 2008.
"Dawn Hand Renewal with Olay Beauty features enzymes and our unique surfactant technology to help seal the moisture in your hands while you do the dishes," said Ryan McLean, brand manager, Dawn. "We understand our consumers don't want to sacrifice beauty or cleaning power, and this product allows for superior everyday housework while at the same time beautifying their hands in only five uses."
According to a recent national survey conducted by Harris Interactive on behalf of P&G's Dawn brand, among 500 U.S. adult women, about three in five (59%) women believe their hands reveal their age. Additionally, 98% of women maintain a beauty or moisturizing regimen for their hands. The survey also showed that 94% of women believe there is at least some occasion when hand softness and appearance are paramount.
Dawn Hand Renewal with Olay Beauty retails at $2.99 and is available at mass merchandise, grocery and drugstores nationwide.