Amorepacific Goes Vegan with Enough Project


Amorepacific has launched Enough Project, a vegan-friendly skin care brand.

According to an article on, the brand comprises seven products, including a cleansing oil, essential lotion products and sunscreen. The products contain no animal-derived ingredients and are cruelty-free.

The article also stated that the brand “promotes a simple design that does not tie to any gender or age and promotes practicality in that sense.”

Enough Project was launched exclusively on the e-commerce platform Coupang. Reportedly, Amorepacific chose to launch on Coupang after “seeing the increasing consumer interest in digital channels.”

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