ishonest Set to Expand to 75+ Stores

ishonest's products are designed to target specific concerns.
ishonest's products are designed to target specific concerns.

Ireland-based ishonest is a brand that seeks to "simplify the search for skin care and make skin care honest, transparent, and straight-talking" in a brick-and-mortar setting. 

The brand's system takes consumers through their concerns and target areas and thereby guides shoppers to products for their routine. All products are manufactured in Ireland.

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The brand comprises more than 60 products soon to be available in more than 75 stores in Ireland and Germany, as well as at

The brands bestsellers include:

  • No. 501 - Fizzy Hair, the brand's only hair product, which features Actinidia chinensis (kiwi) seed oil and is by far the brand's top seller; 10-12 new hair care formulations will come in March of 2022.
  • No. 153 - Repair Skin Barrier, featuring Cucumis sativus seed oil, for moisturization with longer-term structural benefits. While the brand's humectants are an alternative to regular daily-use moisturizers, No.153 is for intense repair.
  • No. 213 - Repair Elasticity Damage, the brand's top-selling anti-aging product, featuring Opuntia ficus indica (prickly pear) seed oil. The brand has designed anti-aging products for various life stages, targeting elasticity damage (for those in their 20s), repair elasticity damage (for those aged 30-45), and address fine lines and wrinkles (for those aged 45-plus). No. 213 is reportedly best attuned to shoppers in their 20s, who comprise 70% of the brand's customer base.
  • No. 374 - Blackheads, the brand's second-best-selling product, featuring Limnanthes alba (meadowfoam) seed oil.
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