Matrix's Biolage R.A.W. Natural Origin hair care range delivers beauty care products mimic consumers' general appetite for minimally processed products. The line, which is packaged in a manner similar to popular "juicing" products, reflects a natural, healthy lifestyle ideal.
"An ingredient is classified as Natural Origin if it is unchanged from its natural state or has undergone processing, yet still retains greater than 50% of its molecular structure from its original plant or mineral source," the brand explained in an official release.
The line includes:
- Biolage R.A.W. Recover shampoo and conditioner regimen, comprising ingredients such as yucca, goji berry, coriander oil, kaolin clay and honeycomb.
- Biolage R.A.W. Nourish shampoo, conditioner and Re-Hydrate mask, which comprise ingredients such as quinoa husk. coconut oil, shea butter.
- Biolage R.A.W. Uplift shampoo and professional-only Re-Bodify Mask, which comprise ingredients such as black sesame, grapefruit and kiwi.
- Biolage R.A.W. Replenish Oil-Mist, which comprises ingredients such as olive oil, sunflower oil, borage oil, rockrose essential oil, lemon balm and fennel essential oil.