Beiersdorf has launched a Korean skin care brand, Chaul.
Previously: Beiersdorf's 2025 Plastic Sustainability Targets
The brand currently offers three products in the Early Ritual line:
- Chow Early Ritual Water Essence: A refreshing water-type essence containing 80% of sunlit tea complex that moisturizes and clears the skin.
- Chow Early Ritual Ampoule: An ampoule full of moisture containing 74% Sunlit Tea Complex, providing nourishment and shine to the skin.
- Chow Early Ritual Cream: A cream containing 54% Sunlit Tea Complex that
nourishes the skin to make it smooth and firm.
The products are designed for every skin type and boast five key benefits: hydrating, anti-wrinkle, brightening, moisturizing and nutritional.