K-pop group Enhyphen is set to appear in global campaigns for Dr.Jart+'s Cicapair Collection of cica (Centella asiatica) skin care. The group is the brand's first global ambassador and will appear in the "Supercharged repair, Cicapair" campaign.
The Cicapair line has added a Cica Complex featuring allantoin and R-protector to improve damaged skin barriers and soothe irritation. The complex pairs cinca with the brand's CoolSonic delivery system to reportedly improve absorption. (Cica is known for its moisturizing and anti-inflammatory properties.)
The new Dr.Jart+ Cicapair line will be available in November 2023 in South Korea, December 2023 in China, and markets across the United States and Europe in the first half of 2024.
"We are so excited to welcome Enhyphen and their fans into the world of Dr.Jart+," said, Christopher K. Wood, global brand president, Dr.Jart+. "Dr.Jart+ brings joy to its community through its high performance skincare and whimsical, engaging campaigns. Enhyphen is the ideal inaugural global ambassador for Dr.Jart+. Together we share passion for innovation, art, creativity and great skin."
"We are delighted and honored to become the inaugural global ambassadors for Dr.Jart+," Enhyphen said in a statement. "We plan to reveal our most authentic and natural selves with Dr.Jart+. We hope our fans around the world join us in our excitement about this partnership, with much more to come soon."