Paris Hilton has unveiled her luxury skin care line, Parívie, following a long career in launching successful scents and engaging in beauty industry partnerships. Developed in collaboration with president and co-founder Alexandra Marsh (previously of Guthy|Renker, JLo Beauty & Lifestyle and JeNu High Tech Beauty), Parívie is reportedly designed to meet the demands of a fast-paced, hyper-connected world with high-performance, clinically tested formulas. At the heart of the brand is its proprietary inPHinite Youth Technology, a blend of peptides, antioxidants and probiotic-fermented extracts that tackle fatigue, environmental stressors and digital strain.
The brand is available as a limited edition kit on its ecommerce site, with the full range debuting May 19, 2025.
“I know what it's like to always be on, always moving, always showing up—and I wouldn’t have it any other way," Hilton said. "After two years of developing Parívie, I wanted to create something that empowers those moments we take for ourselves—whether it’s five minutes or a full routine. It’s about innovation that works, beauty that gives back, and helping you feel confident, radiant, and unapologetically you.”
Products for Modern Skin Challenges
Parívie comprises six products, each tailored to address the challenges of modern skin caused by environmental fatigue, screen time and relentless schedules:
- That's Radiant Daily Purifying Cleanser: A gentle BHA-based gel cleanser that removes dirt, oil and makeup while exfoliating and conditioning skin.
- That's Smooth Skin-Perfecting Elixir: A lightweight essence that brightens, smooths and evens out skin tone, formulated with fruit acids and beta-glucan for hydration and barrier support.
- That's Tight Plumping Vitality Serum: This multi-tasking serum, powered by inPHinite Youth Technology, reduces fine lines, lifts skin, and delivers a youthful, bouncy appearance over time.
- That's Quenched Barrier Support Crème: A nutrient-rich moisturizer that restores hydration and strengthens the skin barrier with ceramides and hyaluronic acid.
- That's Firm Contouring Neck Treatment: A fast-acting neck cream that tones and tightens in just 15 minutes, featuring coffee seed and mushroom extracts.
- That's Restored Overnight Repair Crème: A luxurious night cream formulated with active ingredients to support overnight recovery, leaving skin plump and revitalized by morning.
Each product is designed to simplify routines while delivering maximum results for those who need their skin care to keep up with their demanding lifestyles.
A Personal Journey in Beauty
“When I was little, my mom taught me how to care for my skin, and it became something really special—our little ritual,” Hilton noted. “I didn’t realize it at the time, but those moments shaped the way I see beauty today. It’s not just about products; it’s about feeling your absolute best.”
She added, “I’ve spent my life moving between so many roles—activist, entrepreneur, performer, and now, Mom. For years, glam helped me power through, but now, I’m revealing what’s underneath. It’s still Paris—just my most beautiful and confident version yet.”
