How does a science-driven brand like Deinde break through on platforms like TikTok and thrive in ecommerce?
Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.
Deinde leverages Debut's biotech-derived naringenin, a flavonone typically found in citrus. A study in the journal Foods, for instance, recently noted that "[N]aringenin and apigenin are prospective ingredients that contribute to the amelioration of skin damage by activating anti-inflammatory and antioxidative responses."
The SKUs also feature materials such as biotech squalane, ceramides NP (normal fatty acid/phytosphingosine base), upcycled date seed extract, niacinamide, biomimetic tripeptide, polysaccharides, biotech fermented vegetable-based glycols and allantoin.
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
