Bansk Acquires Accessible Skin Health Brand Byoma

Bansk Group, a consumer-focused private investment firm, has entered into a definitive agreement to acquire a majority stake in Byoma, the rapidly growing, science-backed skin care brand, from Yellow Wood Partners. The brand will continue to operate under the leadership of founder and CEO Marc Elrick and the existing leadership team.

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Byoma, founded in 2022, has emerged as a strong grower in skin health, particularly the skin barrier. The brand attributes its success to its prestige formulas offered at an accessible price point.

This partnership with Bansk Group is expected to accelerate Byoma's growth and innovation.

Financial terms of the transaction were not disclosed. Raymond James advised Byoma, while Jefferies LLC advised Bansk Group. Legal counsel was provided by Fried, Frank, Harris, Shriver & Jacobson LLP, Osborne Clarke, and Liberty for Byoma, and Kirkland & Ellis LLP for Bansk Group.

"Byoma is redefining what skin care can be–backed by science, led by purpose, and deeply connected to its community," said Chris Kelly, senior partner at Bansk. "In what can often be a sterile and confusing category for consumers, Byoma stands apart by simplifying the skin care journey and delivering efficacious, prestige formulations at an accessible price point. Today's consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive and rooted in real education. We're excited to partner with Marc and the team to accelerate Byoma's mission and bring its barrier-boosting formulas to even more consumers."

"Byoma was founded on the principle that most skin concerns originate from a compromised skin barrier," said Elrick. "Therefore, we created Byoma to offer products specifically formulated to strengthen and maintain the skin barrier whilst delivering transformational results. Over the past three years, we've developed strong, sustained momentum and have established Byoma as a key growth driver and top five skin care brand at leading retailers across markets while building trust and credibility with consumers. This transaction unlocks an accelerated growth trajectory in our journey. In Bansk, we've found a partner that intimately understands today's consumer landscape and shares our values and growth ambitions. With Bansk's deep expertise scaling purpose-driven consumer brands, we are incredibly excited to continue to challenge and redefine the beauty landscape for consumers globally."