Skin care is no longer just an optional add-on in medspas—it has become a critical driver of both patient outcomes and revenue growth. Recent insights from Guidepoint QSight reveal that skin care sales can boost revenue by 30–45% per visit, with many patients now visiting aesthetic practices solely for skin care. Experts emphasize that integrating skin care into treatment plans, rather than saving it for a checkout upsell, is key to maximizing its impact.
Bundling skin care with treatments like neurotoxins and microneedling not only enhances results, but also fosters loyalty and repeat purchases. Patients are more likely to follow through with aftercare when products are included as part of their treatment package.
As the market grows, providers are encouraged to educate patients on the role of post-care products in improving outcomes, reducing inflammation and extending treatment benefits. With skin care positioned as an essential component of care, medspas are seeing higher engagement, better results, and a steady stream of recurring revenue.
