
"Our skin is the body’s first line of defense against environmental stressors," says Britton. "It takes a beating especially in urban environments. Pollutants cling to skin, causing inflammation, irritation and redness."Deinde
"Deinde's Instant-Calming Recovery Gel has multiple applications to assist in skin recovery," says Joshua Britton, CEO of Deinde and Debut. "It can be used for post-procedure care to reduce downtime, alleviate irritating side effects of active ingredients like retinol, and calm skin from exposure to other common environmental stressors such as sunburn, windburn and dry skin."
Britton adds, "In-office procedures are growing in popularity each year, accompanied by a desire for immediate results and brief downtimes. Deinde saw an opportunity to develop products that support treatments like lasers, peels and even medical grade facials to expedite the skin’s restorative process, enabling consumers to quickly return to their regular routines."
The executive concludes, "Topical skin care today must keep pace with in-office treatments. Many widely available ingredients (like vitamin C) are not well suited to address in-office recovery, as these age-old ingredients were discovered long before the advent of in-office treatments."
Calm, Cool and Hydrated: a Biotech Answer to Skin Care Concerns
"Deinde's Instant-Calming Recovery Gel is clinically proven to soothe and replenish skin," says CEO Joshua Britton. Deinde
(Based on a clinical study of 30 participants with twice daily application over 8 weeks.)
Beyond its signature ingredient, the Instant-Calming Recovery Gel features polysaccharides for barrier protection and biotech active squalane to lock in hydration for a softer, smoother and lightweight feel.
"Our skin is the body’s first line of defense against environmental stressors," says Britton. "It takes a beating especially in urban environments. Pollutants cling to skin, causing inflammation, irritation and redness. Deinde's Instant-Calming Recovery Gel is formulated with polysaccharides to help shield skin from environmental stressors like pollution and fine particulates, preventing them from clinging to and irritating skin. DHK’s antioxidant properties also offset damage from pollutants."
The executive adds, "Through AI and biotechnology, we understand exactly how the skin behaves in different environments, and this helps us uniquely tailor products for specific geographies. The results we see with DHK in the clinical outcomes point to an exciting future with hyper-personalized formulas."
Britton adds, "Deinde is a clean clinical skin care line powered by biotechnology that exists to deliver higher-performing, innovative formulas with peak safety standards," says Britton. "Deinde's Instant-Calming Recovery Gel marks a significant milestone for the brand as it introduces Deinde's second novel ingredient, DHK, following the launch of naringenin last year. With a formulation philosophy rooted in supporting skin longevity, Deinde's products deliver powerful corrective benefits, in addition to targeting skin concerns at the cellular level to delay future signs of aging."
He concludes, "All Deinde's products deliver superior performance and innovation. They are also at least 94% bio-based, meaning the ingredients are renewable and derived from biological sources."
From Prickly Pear Cactus to Skin Care: How Deinde's Biotech is Driving Beauty Innovation
The biotech DHK is an antioxidant occurs naturally in prickly pear cactus, "which thrives in extremely harsh environments," per the company.
"DHK instantly calms skin and supports the skin barrier, and continually improves skin’s resilience to external aggressors," says Britton. "Deinde's Instant-Calming Recovery Gel is clinically proven to soothe and replenish skin. 100% of participants agreed that their skin felt cooled and refreshed, and 93% said their skin felt plumper and more hydrated."
Britton adds, "Deinde's Instant-Calming Recovery Gel uniquely commercializes DHK in beauty thanks to advanced biomanufacturing. There simply isn’t enough naturally occurring DHK to harvest the ingredient in large batches given that the ingredient is found in rare and trace amounts in nature. To produce just 1 kg of cultivated DHK would require 0.48 acres of land and ~11,561 liters of water. DHK bypasses the industry’s reliance on extracting ingredients from the earth and underscores biotech beauty’s might in unlocking previously inaccessible ingredients."
The executive continues, "With 80 scientists powering its parent company, Deinde benefits from over $100 million in cutting-edge research and development. Powered by advanced AI that can screen over 50 billion molecules based on target claims, Deinde ushers in a new way of discovering novel, best-in-class ingredients. The brand’s biomanufacturing capabilities bridge the gap between expensive pharmaceutical grade skin care and 'clean' products, bringing peak-performing, hyper-targeted and inherently safe formulas to consumers."