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HCP and Charlotte Tilbury's 'Most Instagrammable Packaging'

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At the Vogue Beauty Awards 2018, Charlotte Tilbury's Instant Eye Palette was recognized in the "Most Instagrammable Packaging" category. 

HCP Packaging was enlisted to create the packaging for the rose-gold metallic palette. 

The Details

  • The palette has an ultra-slim profile and utilizes a magnetic closing feature;
  • The cover is embossed with the brand’s starburst design and logo; and
  • The insert holds 12 eyeshadow pans featuring a proposed look for each color group screen printed alongside.