[podcast] How to Defend Your Brand -- Part 2

Aug 19th, 2019

Jeb Gleason-Allured

Systech International

In part 1 of our 2-part Systech-sponsored podcast series on beauty product counterfeiting and product diversion (available here), we heard the concerns of brands and those engaged in efforts across industries. In part 2, we hear from Avi Chaudhuri, PhD, chief scientist, Systech, about the latest technologies and strategies for engaging consumers, flagging counterfeits and defending your brand.

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