In part 1 of our 2-part Systech-sponsored podcast series on beauty product counterfeiting and product diversion (available here), we heard the concerns of brands and those engaged in efforts across industries. In part 2, we hear from Avi Chaudhuri, PhD, chief scientist, Systech, about the latest technologies and strategies for engaging consumers, flagging counterfeits and defending your brand.
[podcast] How to Defend Your Brand -- Part 2
August 19, 2019
Close
Fill out my online form.
Podcast sponsored by: Systech
Related Content
- Consumers Are Willing to Pay More For Brand Candor
12/19/2018, Audrey Latimer, Assistant Editor - New AAK Site Delivers Personal Care and Food Co-development
11/13/2019, Jeb Gleason-Allured - [podcast] How to Catch Consumers: Cosmetic Players Need to Think Differently
9/17/2019, Rachel Grabenhofer, Cosmetics & Toiletries, with Karen Young, the Young Group
FOLLOW US: