Revlon has acquired Coty's Cutex businesses, which operate in Australia and the UK. Revlon now has complete global consolidation of Cutex's operations under Revlon management. Terms of the deal were not disclosed.
The new focus for Revlon will be to re-unify the Cutex brand with Revlon's portfolio and to strengthen the Cutex brand with a redesign and expansion of its products.
“Cutex has been a consistent source of innovation, from its invention of liquid nail polish in 1917 to its popular nail polish removers widely used today,” said Gianni Pieraccioni, executive vice president and COO of Revlon. “With this acquisition, Revlon continues to enhance our global brand portfolio and it provides us with a springboard to grow the Cutex brand worldwide. We are excited to complete the global consolidation of the Cutex brand, as this will enable us to optimize the brand’s full potential.”
