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Maybelline Launches Brave Together Initiative

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Maybelline New York Launches Brave Together: A Global Philanthropic Platform to Support Anxiety and Depression.

Maybelline New York has launches its global philanthropic initiative: Maybelline Brave Together, focused on addressing anxiety and depression. 

Related: Allure Readers' Choice Beauty Awards 2020

Brave Together will feature a digital resource site with input from top mental health experts and mental health organizations such as:

  • Crisis Text Line
  • Columbia University
  • National Alliance on Mental Illness
  • Jed Foundation

Maybelline has also partnered with Crisis Text Line to launch a co-branded text line. This will provide resources as well as access to free, confidential counseling over text message by texting “TOGETHER” to 741741.

Maybelline is also committed to investing $10 million over the next five years to mental health organizations worldwide.

“Maybelline has always believed in the power of making things happen in your life. And we know that mental health is critical in feeling ready to do that,” said Trisha Ayyagari, global brand president, Maybelline New York. “We want to use our global voice to de-stigmatize the conversation around mental health and make support easily accessible. Now, more than ever, we need to be there for those living with anxiety and depression.”