Sephora's Facebook Live Shopping Event Launches

May 19th, 2021

Jacquelyn Schlabach

The live shopping event on Facebook is on May 21, 2021.

The live shopping event on Facebook is on May 21, 2021.

Sephora is launching a live shopping event on Facebook May 21, 2021.

According to the company's Facebook page, Sephora beauty director Melinda Solares will demonstrate a summer makeup routine, and viewers can shop the look as she goes.

As previously reported by Global Cosmetic Industry, beauty brands in China took to livestreaming platforms at the height of the pandemic to stay connected with consumers.

Products featured in the Sephora live shopping event include:

Foundation: ILIA Super Serum Skin Tint SPF 40
Concealer: Fenty Beauty Bright Fix Eye Brightener
Brow: Sephora Collection Brow Volumizing Fiber Mascara
Mascara: ILIA Limitless Lash Mascara
Eyeshadow: Too Faced Teddy Bare It All Eye Shadow Palette
Bronzer: Nars Laguna Bronzer Powder
Setting Spray: Rare Beauty Always an Optimist 4-in-1 Prime & Set Mist
Blush: Saie Dew Blush
Lip: Fenty Beauty Gloss Bomb Original

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